Retail Media Breakfast Club

Wrestling Over Retail Media's Contribution To The Shopper Journey, Retailer Magazines, And Ad Measurement

Fake abs aren't the only credibility-buster in the retail media industry

Apr 3 • Kiri Masters

March 2026

Shoptalk, Zion, and Faith In Retail Media

Recapping the last week of March 2026

Mar 27 • Kiri Masters

February 2026

Dark Search, Ethical Dilemmas, And Why ROAS Refuses To Die

In commerce media, the narrative changes fast, but the incentives change slowly.

Feb 27 • Kiri Masters

Agentic Commerce Ads: Where Are We Today and Where are we Going? What's this mean for RMN? A Deep Dive With Kiri Masters🤿

Kiri and Scot explore intersection of Agentic Commerce and Ads. They explore: RMN today and where's it going with Agentic, the currently live/testing…

Published on Retailgentic: Agentic Commerce meets Retail and Brands • Feb 26

Claude, Experiential In-Store Retail Media, and Ads In AI

AI is not “coming for commerce” someday. It is already re-routing discovery, compressing upper-funnel surfaces, and forcing uncomfortable budget and…

Feb 14 • Kiri Masters

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Sound Baths, AdTech Stacks, And Ads In AI

Hi friends,

Feb 6 • Kiri Masters

January 2026

Sausage Rolls & Sponsored Products For The Big And The Small

A recap of my articles & news from the week of January 23-29, 2026

Jan 30 • Kiri Masters

1

Retail Media’s Next Era: From NRF Backrooms to Bot-Powered Buying

Could Retail Media’s Next ‘Era’ Be The Most Trusted And Collaborative One Yet?

Jan 23 • Kiri Masters

4

2

NRF, agentic anxiety, and breakfast-for-dinner crowd

Recapping the mad week of Jan 12th

Jan 16 • Kiri Masters

1

December 2025

The Big Retail Media Reset: Relevance, Agentic Commerce, and Marketing Done Right

A digest of all my commentary for the week of December 8, 2025

Dec 11, 2025 • Kiri Masters

August 2025

Why Agentic Shopping Poses an Existential Threat to Retail Media (Part 1)

What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?

Aug 7, 2025 • Kiri Masters

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